Steve Tarpin can bake a graham cracker crust in his sleep,
but explaining why the price for his Key lime pies went from
$20 to $25 required mastering a thornier topic: global economics.
He recently wrote a letter to his customers and posted it
near the cash register listing the factors -- dairy prices
driven higher by conglomerates buying up milk supplies, heat
waves in Europe and California, demand from emerging markets
and the weak dollar.
The owner of Steve's Authentic Key Lime Pies in Brooklyn
said he didn't want customers thinking he was "jacking
up prices because I have a unique product."
"I have to justify it," he said.
The U.S. is wrestling with the worst food inflation in 17
years, and analysts expect new data due on Wednesday to show
it's getting worse. That's putting the squeeze on poor families
and forcing bakeries, bagel shops and delis to explain price
increases to their customers.
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U.S. food prices rose 4 percent in 2007, compared with an
average 2.5 percent annual rise for the last 15 years, according
to the U.S. Department of Agriculture. And the agency says
2008 could be worse, with a rise of as much as 4.5 percent.
Higher prices for food and energy are again expected to play
a leading role in pushing the government's consumer price
index higher for March.
Analysts are forecasting that Wednesday's Department of Labor
report will show the Consumer Price Index rose at a 4 percent
annual rate in the first three months of the year, up from
last year's overall rise of 2.8 percent.
For the U.S. poor, any increase in food costs sets up an
either-or equation: Give something up to pay for food.
"I was talking to people who make $9 an hour, talking
about how they might save $5 a week," said Kathleen DiChiara,
president and CEO of the Community FoodBank of New Jersey.
"They really felt they couldn't. That was before. Now,
they have to."
For some, that means adding an extra cup of water to their
soup, watering down their milk, or giving their children soda
because it's cheaper than milk, DiChiara said.
U.S. households still spend a smaller chunk of their expenses
for foods than in any other country -- 7.2 percent in 2006,
according to the USDA. By contrast, the figure was 22 percent
in Poland and more than 40 percent in Egypt and Vietnam.
In Bangladesh, economists estimate 30 million of the country's
150 million people could be going hungry. Haiti's prime minister
was ousted over the weekend following food riots there.
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