People in crowds behave just like sheep, scientists claim,
by blindly following one or two people who seem to know where
they are going.
Researchers at Leeds University believe their findings could
have important applications, notably in the management of disasters.

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The team, led by Prof Jens Krause, conducted a series of experiments
in which volunteers were told to walk randomly around a large
hall without talking to each other. A select few were then given
more detailed instructions.
The results published today show that it takes a minority of
just 5 per cent of what they called "informed individuals"
to influence the direction of a crowd of a minimum of 200 people.
The remaining herd of 95 per cent follow without realising it.
"There are strong parallels with animal grouping behaviour,"
says Prof Krause, who reports the work with John Dyer in the
Animal Behaviour Journal, with colleagues at the Universities
of Oxford and Wales Bangor.
"We've all been in situations where we get swept along
by the crowd but what's interesting about this research is that
our participants ended up making a consensus decision despite
the fact that they weren't allowed to talk or gesture to one
another.
"In most cases the participants didn't realise they were
being led by others."
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