A city agency yesterday dismissed a discrimination complaint
against Geno's Steaks for its speak-English sign, halting
a case that thrust shop owner Joey Vento into the national
spotlight of the contentious immigration debate.
A split three-member panel of the Philadelphia Commission
on Human Relations ruled that a sign in the South Philadelphia
cheesesteak shop did not convey a message that service would
be refused to non-English speakers.
"The bottom line is that I didn't do anything wrong,"
said Vento, 68, who maintained that the sign was a political
statement and that no customers were ever turned away. "It's
a good victory."
Had the commission ruled against Geno's, it could have
imposed fines and have moved to revoke Vento's business
license.
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The case, filed 21 months ago, consumed hundreds of hours
of legal time and was the subject of a seven-hour hearing
in December. It attracted national attention to Vento and
his sign: "This is America. When ordering, please speak
English."
The millionaire businessman said the commission's action
was an attempt to infringe on his freedom of speech - he
refused to remove the sign, and put a second one on the
bumper of his orange Hummer. Some commentators and Web sites
portrayed Vento as the heroic victim of an overreaching
government's attempt to impose political correctness.
Indeed, while branding the commission's action "ridiculous,"
Vento said he was grateful for the publicity.
"They made me famous throughout the world," Vento
said in an interview from his home in New Jersey. "I'm
way ahead of the game. I became a hero. I've got to thank
them for that."
Shannon L. Goessling, executive director of the Southeastern
Legal Foundation, a public-interest law firm in Atlanta
that championed Vento's case, complained that the government
spent a "tremendous amount of energy" to "silence"
Vento and said that he would consider filing suit to recover
the cost of his defense.
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