IF you don't reduce your carbon footprint, then
puppies will drown and bunny rabbits will die. And a terrifying,
jagged-toothed monster with crazy hooked hands will descend
from the clouds to eat you up.
Believe it or not, that is the message being delivered by the
British government to children, in a L6 million ($10.7m) advertising
campaign designed to scare the next generation witless about
the alleged horrors of global warming.
Taking environmentalist propaganda to a new low, the TV ad
shows a father reading a nightmarish bedtime story to his perturbed-looking
young daughter.
He tells her of a land where the "weather is very, very
strange". There are "awful heatwaves" and "terrible
storms and floods". A cartoon bunny is shown crying as
it starves on the dried, cracked earth, while elsewhere a puppy
drowns in floodwaters.
Above it all, a sooty, blackened monster - CO2 made hideous
flesh - surveys the horrors with a grotesque grin on its face.
And just in case the little girl, and the millions of children
that the TV ad is aimed at, thinks this is merely a twisted
fairytale, her father makes clear that it is reality.
It is the "horrible consequence", he says, of human
beings using too much CO2, much of which comes from "everyday
things like keeping houses warm and driving cars".
In short? Children who live in warm houses and who get lifts
to school or football practice should feel guilty, because their
evil antics are causing dogs to die and cute rabbits to go hungry.
