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Drudge Cancelled
Radio
Equalizer
Wednesday September 5, 2007
***
Late Update Below ***
After a decade- long run,
Matt Drudge's syndicated radio talk show is about to end, according
to an industry trade report
and a regional
media blogger based in Ohio. These sources have 30 September
pegged as his final program date.
Created at the peak of Drudge's
Monica Lewinsky- fuelled fame, the show was confined to Sunday
evenings, apparently at his insistence. At the time, the Internet
star said he had been offered a weekday show, but chose the weekend
slot instead.
That proved a smart strategy: on Sundays, many of the nation's
biggest talk stations picked up the show, where it remained under
the radar for a number of years, with little competition. By contrast,
the weekday airwaves have long been crowded with far more syndicated
shows than the market can absorb.
(Article continues below)
Another benefit was the fact that Drudge was able to use his site
to promote the show, which proved especially effective.
What's causing Matt's radio exit is uncertain, but there have
been rumors that the Drudge
Report kingpin spends a lot of time travelling these days,
often leaving site updates to others. And so far at least, Drudge
has made no public comment on these reports.
Cincinnati- based host
Bill Cunningham is said to be taking over the program, but it's
hard to say whether most Premiere Radio affiliates will carry
the new show or if the slot will be absorbed by additional weekend
re-runs and infomercials.
UPDATE:
the mainstream media now picks up the story, with the Cincinnati
Enquirer reporting
that Cunningham is indeed being given the show. According to the
paper, he will be "less political" on the air than Drudge, which
frankly sounds asinine as we head into one of the most exciting
election cycles in decades.
In addition, the article only seems to add to the mystery of why
exactly Matt is leaving the show. So far, not a word about the
situation at his own site.
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